Projects
The campaign is the proof.
Every project below follows the same structure: one connected system, one senior partner, one clear result. The numbers are not outliers — they are the standard.
Baby Smith
72% stream growth. 97% follower growth. 284% saves growth. Headline tour promoted across four European markets with a new official website, merch store, and email capture — all connected as one campaign system.Tell Your Friends partnered with the artist to grow their Spotify presence, promote a headline tour, and launch their official website. The engagement included a multi-market paid media campaign across Europe alongside designing their first official website with scalable features for releases and tour updates.
King's College London — Hong Kong Programme Enquiries
King's College London (via Madder Consulting) 48 enquiries generated in Month 1 (P&N campaign). Best week of the Multi-Programme campaign: 15 conversions. CPA improved 39% in 72 hours after the final optimisation push. 5 programmes simultaneously converting by project end. ~£26K ad spend managed across 3 campaigns and 10 programmes over 5 months.End-to-end Google Ads campaign management for King's College London's online postgraduate programmes in the Hong Kong market — building a full paid search infrastructure from zero, expanding from one programme to ten across multiple campaigns, and driving consistent lead flow for a portfolio of master's degrees.
Later Youth — Living History
Later Youth Custom landing page and redirect hub driving fans to streaming platforms while capturing first-party data. Meta video campaigns targeted to key European markets. Measurable growth in audience and sales across the album campaign period.Digital-first campaign supporting Later Youth's album Living History — built around a custom Shopify landing page and redirect hub that maintained data control while funnelling fans to streaming platforms. Meta paid media campaigns with video-focused creative targeted key European markets.
Morgana
Artist-owned digital presence with integrated eCommerce that captures audience data on every transaction. Direct fan relationships replace platform dependency. Infrastructure in place for tour promotion, exclusive drops, and campaign marketing without renting reach.Website and integrated eCommerce platform for Morgana, designed to turn merchandise sales into first-party audience data. The site replaces rented platform relationships with direct fan connections — enabling strategic planning for tours, exclusive releases, and campaigns.
Biako — Feelings Happen
Biako Full-stack campaign infrastructure for a Grammy-nominated producer's debut album: brand identity, custom eCommerce website with first-party data capture, Meta paid media, and social strategy across a 14-track release spanning four years.Biako is a Grammy-nominated producer and songwriter — co-writer/producer on Beyoncé's Cowboy Carter, guitarist on Tyler, The Creator's Chromakopia. Tell Your Friends partnered with him on his debut album 'Feelings Happen,' a 14-track project spanning four years. We built complete infrastructure: brand identity, creative direction, custom website with eCommerce functionality designed for first-party data collection, Meta paid media, and social strategy.
FWD:Coffee
Brand system deployed across three London locations, eCommerce subscription platform, and product packaging. Custom Shopify infrastructure with first-party data capture replaces third-party dependency. Direct customer relationships replace platform-rented audiences.Brand identity, product design, merchandise, and eCommerce infrastructure for an independent London specialty coffee brand — including a custom Shopify subscription service built to scale.
United Arts Club
Clean navigation, streamlined member booking, and simplified CMS that the team can update independently. Digital presence that honours the club's 1907 heritage while functioning as a modern cultural institution's primary interface with members and the public.Digital redesign for the United Arts Club, a Dublin institution founded in 1907. Balanced a century of artistic heritage with contemporary design — restrained palette, elegant typography, and consistent imagery. Modern booking and content management systems for a new generation of members and guests.
Arts Alliance
A cohesive brand ecosystem uniting three entities under one visual language. Modular Webflow site scales across new ventures without additional development. Positioning that bridges heritage (founded 1996) with modern cultural venture ambitions.Brand identity, modular website, and content system for a venture organisation that has backed LOVEFiLM, Picturehouse Cinemas, and Arts Alliance Media since 1996. Built an adaptive visual system that flexes across Arts Alliance, Arts Alliance Ventures, and Garden Studios — communicating authority to investors and creativity to artists without a disconnect.
Garden Studios
Garden Studios / Arts Alliance Website and content ecosystem supporting Garden Studios' expansion phase, with modular CMS infrastructure scaling alongside new sound stages and virtual production facilities. The project directly led to the Arts Alliance brand and website commission, uniting both under a shared creative system.Creative direction, web design, and content system for the UK's pioneering virtual production campus — translating state-of-the-art facilities into a digital presence that matches their reputation as leaders in sustainable filmmaking and virtual production.
Marina Abramović — Unconditional Love
CIRCA £880k+ in attributed sales. 42x ROAS across Meta and Google. 5+ million paid impressions. 2.4 million people reached. Thousands of purchases across 22 countries. Italy led performance; US and UK followed.Paid media strategy and execution for a limited-edition print release by Marina Abramović — the most commercially successful campaign in CIRCA's history. Part of a three-year embedded partnership managing digital marketing across the platform's entire artist programme.
PlayliveArtist
PlayliveArtist Ltd Best-ever performing posts on Instagram and TikTok for Joss Stone. A single video of "Say A Little Prayer" organically reached 2.5 million unique accounts. Highest engagement rate across all content. 27,000+ new TikTok followers during the campaign. Record-breaking social results for a 20-year career artist.Digital marketing and creative services for a music marketing agency — including artist campaigns, tour marketing, and paid media strategy for clients like Joss Stone and Kingfishr.
IE Entertainment
Investment deck praised by Chairman Tim Clark and used in live funding conversations. Website launched and deployed for partner-facing communications. Sizzler video showcasing IE's creative range deployed for investor meetings. Ongoing creative partnership across talent and production initiatives.Full brand identity, investment deck, website, and promotional sizzler video for a talent and production company founded by industry veterans with the E.G. Records and Enthoven management legacy. The work needed to communicate credibility in investor conversations while expressing creative ambition for film, television, and branded content ventures.
Barry Adamson
Delivered visualisers that matched the artist's retro aesthetic vision on a fraction of a typical budget. The project deepened our relationship with the Mute/BMG network, opening doors to reissue campaigns across Erasure, Goldfrapp, Nick Cave, and Moby.Lyric videos and visualisers for Barry Adamson's self-released singles on a modest independent budget. Developed a 60s psychedelic flower power aesthetic that honoured the artist's legacy while feeling contemporary — delivering broadcast-quality motion work without the major-label spend.
Clap Your Hands Say Yeah
Clap Your Hands Say Yeah / Secretly Distribution NACC Top 200: #10. NACC Non-Comm: #14. NACC Next: #12. Spotify Desktop Homepage Takeover in Germany. Critics called it "one of the best to come from the group's 15-year career." A self-released album that gathered global consensus — proof that strategic digital support can rival major label campaigns.Full-service digital campaign for Clap Your Hands Say Yeah's 'New Fragility' album — social strategy, paid media, content coordination, and multi-platform rollout.
Craig Armstrong — Nocturnes
Craig Armstrong / IE Music / BMG Six singles and a full album launched across all platforms. BMG's first-ever Dolby Atmos release. ASCAP New Music Friday Spotify Playlist placement. Apple Music Piano Chill feature. Dolby UK partnership with dedicated promotional assets. BBC Culture feature amplified across socials. Tim Clark (IE Music): 'Thanks for all the links and to you and the team, well done for all your hard work!!'Full-cycle digital campaign for an Oscar-winning composer's most intimate album — coordinating across BMG Berlin, IE Music London, Universal Publishing, Apple Music, and Dolby to deliver six singles, an album launch, and a Spatial Audio deluxe edition over thirteen months.
Mute Records
Multiple visualisers and social campaigns delivered across Mute's artist roster. Consistent client praise: "Brilliant, they both love it" (Sunroof), "I love it, thank you" (SFT), "This is so brilliant, thanks Jeff!" (SFT). Quick turnaround, responsive to feedback, trusted creative partner for both legacy artists and new signings.Ongoing creative partnership with the legendary independent record label. Visualisers, social assets, and promotional content across their diverse roster — Sunroof (Daniel Miller & Gareth Jones), Simon Fisher Turner, Quinquis, Liars, Erasure, and Chris Carter. From abstract modular visualisers to remix album campaigns to catalog reissue marketing.
Serpentine — 140 Ideas for Planet Earth
Serpentine Galleries The campaign established a new communication framework for Serpentine's digital initiatives. It transformed printed anthology material into a networked digital experience, amplified the Back to Earth program internationally, and became a foundational reference for their ongoing digital strategy.Serpentine's Back to Earth initiative required translating a 140-artist climate manifesto beyond traditional gallery walls into dynamic digital formats. The creative challenge involved maintaining intellectual rigor while adapting content for multiple distribution channels including social feeds and podcasts.
Sunroof
Mute Records "Brilliant, they both love it. It's Daniel's favourite of the three!" Multiple visualisers delivered with fuzzy screen intros and Parallel Series branding. Hi-res ProRes masters for broadcast quality. The work led to an ongoing creative partnership with Mute Records across their roster.Visualiser series for Sunroof (Daniel Miller and Gareth Jones) on Mute Records — instrumental modular electronics requiring abstract visual interpretation. Created cohesive visual language across multiple single releases leading up to the album on Mute's Parallel Series imprint.
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One senior partner holds the whole campaign — strategy, creative, media, web, CRM, and reporting connected as one system.