Every project below follows the same structure: one connected system, one senior partner, one clear result. The numbers are not outliers — they are the standard.
CIRCA · Case Study Paid media strategy and execution for a limited-edition print release by Marina Abramović — the most commercially successful campaign in CIRCA's history. Part of a three-year embedded partnership managing digital marketing across the platform's entire artist programme.
Baby Smith · Case Study Tell Your Friends partnered with the artist to grow their Spotify presence, promote a headline tour, and launch their official website. The engagement included a multi-market paid media campaign across Europe alongside designing their first official website with scalable features for releases and tour updates.
King's College London (via Madder Consulting) · Case Study End-to-end Google Ads campaign management for King's College London's online postgraduate programmes in the Hong Kong market — building a full paid search infrastructure from zero, expanding from one programme to ten across multiple campaigns, and driving consistent lead flow for a portfolio of master's degrees.
Later Youth · Case Study Digital-first campaign supporting Later Youth's album Living History — built around a custom Shopify landing page and redirect hub that maintained data control while funnelling fans to streaming platforms. Meta paid media campaigns with video-focused creative targeted key European markets.
CIRCA · Case Study Global performance marketing, high-intent audience targeting, and multi-territory digital media management for Ai Weiwei's landmark public art and AI discourse project across London, New York, and Seoul.
FWD:Coffee · Case Study Brand identity, product design, merchandise, and eCommerce infrastructure for an independent London specialty coffee brand — including a custom Shopify subscription service built to scale.
CIRCA · Case Study High-urgency activist art performance marketing and direct-to-collector print campaign for feminist protest art collective Pussy Riot.
Garden Studios · Case Study Creative direction, website, marketing materials and content system for a UK virtual production campus, translating its facilities into a digital presence and business-development toolkit.
PlayliveArtist Ltd · Case Study Digital marketing and creative services for a music marketing agency — including artist campaigns, tour marketing, and paid media strategy for clients like Joss Stone and Kingfishr.
Craig Armstrong / IE Music / BMG · Case Study Full-cycle digital campaign for Craig Armstrong's most intimate album, coordinating across BMG Berlin, IE Music London, Universal Publishing, Apple Music, and Dolby to deliver six singles, an album launch, and a Spatial Audio deluxe edition over thirteen months.
Mute Records · Case Study Visualiser series for Sunroof (Daniel Miller and Gareth Jones) on Mute Records — instrumental modular electronics requiring abstract visual interpretation. Created cohesive visual language across multiple single releases leading up to the album on Mute's Parallel Series imprint.
Morgana · Case Study Website and integrated eCommerce platform for Morgana, designed to turn merchandise sales into first-party audience data. The site replaces rented platform relationships with direct fan connections — enabling strategic planning for tours, exclusive releases, and campaigns.
Biako · Case Study Biako is a Grammy-nominated producer and songwriter — co-writer/producer on Beyoncé's Cowboy Carter, guitarist on Tyler, The Creator's Chromakopia. Tell Your Friends partnered with him on his debut album 'Feelings Happen,' a 14-track project spanning four years. We built complete infrastructure: brand identity, creative direction, custom website with eCommerce functionality designed for first-party data collection, Meta paid media, and social strategy.
CIRCA · Case Study Global audience acquisition and direct-to-collector limited edition campaign for internationally acclaimed Danish-Icelandic artist Olafur Eliasson.
United Arts Club · Case Study Digital redesign for the United Arts Club, a Dublin institution founded in 1907. Balanced a century of artistic heritage with contemporary design — restrained palette, elegant typography, and consistent imagery. Modern booking and content management systems for a new generation of members and guests.
Arts Alliance · Case Study Brand identity, modular websites, and content system for a venture organisation that has backed LOVEFiLM, Picturehouse Cinemas, and Arts Alliance Media since 1996. Built an adaptive visual system for Arts Alliance and Arts Alliance Ventures, communicating authority to investors and creativity to artists without a disconnect.
IE Entertainment · Case Study Full brand identity, investment deck, website, and promotional sizzler video for a talent and production company founded by industry veterans with the E.G. Records and Enthoven management legacy. The work needed to communicate credibility in investor conversations while expressing creative ambition for film, television, and branded content ventures.
Barry Adamson · Case Study Lyric videos and visualisers for Barry Adamson's new singles, built as the release moved from self-funding to a Mute Records EP. Developed a 60s psychedelic flower power aesthetic that honoured the artist's legacy while feeling contemporary — delivering broadcast-quality motion work without the major-label spend.
Clap Your Hands Say Yeah / Secretly Distribution · Case Study Full-service digital campaign for Clap Your Hands Say Yeah's 'New Fragility' album — social strategy, paid media, content coordination, and multi-platform rollout.
Mute Records · Case Study Ongoing creative partnership with the legendary independent record label. Visualisers, social assets, and promotional content across their diverse roster — Sunroof (Daniel Miller & Gareth Jones), Simon Fisher Turner, Quinquis, Liars, Erasure, and Chris Carter. From abstract modular visualisers to remix album campaigns to catalogue reissue marketing.
Serpentine Galleries · Case Study Serpentine's Back to Earth initiative, a 140-artist climate programme, needed its podcast, social and web content brought to life in motion. The creative challenge was maintaining intellectual rigour while adapting content across multiple distribution channels.
One senior partner holds the whole campaign — strategy, creative, media, web, CRM, and reporting connected as one system.