Motion Graphics Visual Identity Digital Strategy
Serpentine — 140 Ideas for Planet Earth
Serpentine Galleries · Arts & Culture · 2021
Brief
Serpentine's Back to Earth initiative required translating a 140-artist climate manifesto beyond traditional gallery walls into dynamic digital formats. The creative challenge involved maintaining intellectual rigor while adapting content for multiple distribution channels including social feeds and podcasts.
Results
The campaign established a new communication framework for Serpentine's digital initiatives. It transformed printed anthology material into a networked digital experience, amplified the Back to Earth program internationally, and became a foundational reference for their ongoing digital strategy.
Gallery
