Liner Notes.
Notes on brand, culture, and performance marketing from the team at Tell Your Friends.
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The Next Social Network Won't Look Like a Feed. It'll Look Like Your Group Chat.
The UK's under-16 ban pushes kids into messaging apps — and WhatsApp is quietly building the social network they'll find there.
The Weakest Link in AI-Augmented Collaboration Isn't Your Context Window — It's Everyone Else's
I call it the Context Gap — the asymmetry between people who have AI memory infrastructure and people who don't. And it's about to get a lot worse.
Should Emerging Artists Adopt the YouTube Release Strategy?
Exploring consistent content vs. traditional album cycles for emerging artists building an audience in today's algorithm-driven landscape.
Meta Is Phasing Out Manual Targeting from Advantage+ Campaigns
Meta is shifting Advantage+ away from manual audience controls toward automated targeting. For music and cultural brands, the lever that now drives performance is creative quality. Here's what's changing and how to respond.
How to Promote Your Music Independently: Budget & Zero-Cost Strategies for 2025
Learn how to promote your music independently with zero budget or small budget strategies. Proven tactics for Spotify, YouTube, social media, and paid ads that actually work for independent artists in 2025.
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