Tell your friends about the record, the tour, the reissue, the show.

One senior partner runs the creative, ads, site and data for your release.

Tell us about your release

Most campaigns are run as a relay. The creative never sees the data. The ads never look like the brand. Something gets lost at every handover. We run the whole race.

Everything a release needs, from one partner.

For artists, labels, managers and cultural institutions.

World-building

Does the work feel coherent wherever it appears?

  • Strategy and positioning The audience, the story and the route to market.
  • Creative and art direction One campaign world that holds across every channel.
  • Content and production Video, motion, 3D and visualisers, made for each platform.
  • Physical and product Vinyl, merch and limited editions inside the campaign.

Flagship infrastructure

Does the audience have somewhere to go, and do we know what happens when they get there?

  • Websites and stores Campaign sites, tour pages, smartlinks and shops.
  • Tracking and analytics GA4, tag management and conversion tracking that hold up.
  • CRM and email First-party data, and a list you own after the campaign.

Paid amplification

Are we reaching the right people, and can we prove it?

  • Paid media Meta, Google, TikTok and YouTube, across territories.
  • Performance creative Hooks, formats and variants tested against real audiences.
  • Reporting and insight What happened, what it means and what to do next, every week.

The work, in motion.

See every project

  • A Certain Ratio

  • United Arts Club

  • Erasure

  • Later Youth

  • Neck Deep

  • Marina Abramović

Results we can put our name to.

£1 in.
£42 back.

42x return on ad spend on Marina Abramović’s Unconditional Love campaign, with CIRCA.

Read the case study

How a campaign runs.

  1. Set the groundwork

    We listen first: the story behind the release, the archive, and clean digital and tracking foundations.

  2. Launch the campaign

    Visual craft, native social, focused media buying and ticketing, moving as one.

  3. Build lasting equity

    Launch-day excitement turned into an owned community: your list, your collectors, your repeat audience.

Three ways to work together.

  • 6 to 8 weeks

    The Release Sprint

    For singles, EPs and exhibition launches.

    • Rollout timeline and channel plan
    • Native social and short-form video
    • Focused Meta and TikTok paid sprint
    • Drop-ready store or landing page

  • 3 to 6 months

    The Milestone Season

    For album campaigns, catalogue reissues and tours.

    • Archival and catalogue storytelling
    • Vinyl packaging and merch
    • Geotargeted tour ticketing and ads
    • Fan CRM automations and list growth

  • Ongoing

    The Embedded Studio

    For independent labels and management rosters.

    • Release management across the roster
    • Always-on media buying
    • Web platform updates
    • Direct partner access, no delegation

Trusted by artists, labels and institutions.

A Certain Ratio, Ai Weiwei, Anne Imhof, Apparat, Barry Adamson, Bedroom Community, Ben Frost, CAN, Craig Armstrong, Erasure, Eyedress, Laurie Anderson, Liars, New Order, Olafur Eliasson, Passenger, Placebo, Robbie Williams, Seb Wildblood, Slawn, Tom VR, Yann Tiersen.

For music and culture that travels by word of mouth.

One senior partner for the creative, the ads, the site and the data.

Tell us about your release