Story & Strategy
The plan before the noise.
Timelines, realistic budgets, catalogue context, and a clear release plan tailored to your audience. No templates.
Partner-Led Studio
For music and culture
that travels by word of mouth.
Strategy, creative, paid media, web, and CRM — connected as one single system.
No agency relay. No translation loss.
Social & Visual Craft
Native, thoughtful content.
Short-form video cutdowns, audio visualisers, teasers, and archival storytelling designed for contemporary feeds.
What we do
Every release finds its audience
Story, visual craft, focused media, drop-ready web, and direct-to-fan CRM — connected into one calm practice.
Focused Paid Media
Audience found with precision.
Meta, TikTok, Search, and YouTube campaigns planned, launched, and tracked by the same senior partner shaping the creative.
Drop-Ready Web & Stores
Stores that handle the spike.
Artist platforms, campaign hubs, and Shopify storefronts engineered for launch day so nothing breaks when it matters.
The calm, joined-up alternative
to managing seven separate freelancers
01
Set the groundwork
We listen first. Unearthing the story behind the release or anniversary, organising archive assets, and putting clean digital and tracking foundations in place.
02
Launch the campaign
Connecting distinctive visual craft, native social storytelling, focused media buying, and live tour/event ticketing into one synchronised momentum.
03
Build lasting equity
Converting launch-day excitement into an owned community — growing your mailing list, direct collector base, and repeat patrons for everything you do next.
Trusted by
Artists, labels, managers and cultural institutions
Selected Work
Friends of ours
CIRCA · Global cultural campaigns 42x Return on ad spend on the Marina Abramović campaign
Commercial proof
Read the Marina Abramović case study £880k in attributed sales from a single cultural campaign.
Marina Abramović × CIRCA. 42x return on ad spend, with collectors buying in 22 countries, from one connected paid-media and ecommerce system.
United Arts Club · Dublin 1907 Heritage cultural institution modernised
Cultural platform
Read the United Arts Club case study A digital redesign for Dublin's historic arts club.
A restrained palette and elegant type honouring over a century of artistic tradition while modernising for new audiences.
Arts Alliance · London Brand Modular identity and venture ecosystem
Venture ecosystem
Read the Arts Alliance case study A modular identity for a cultural venture ecosystem.
A restrained visual system for a media, venture, and technology organisation with deep cultural credibility.
FWD:Coffee · London 4 Years as embedded marketing partner
Brand & retail
Read the FWD:Coffee case study A specialty coffee system across shops & subscription.
Identity, packaging, digital design, and a custom Shopify subscription for an independent London brand, through its move into two new London locations.
Websites that give cultural work a proper frame.
Portfolio sites, campaign microsites, ecommerce surfaces, and content-led platforms with clear structure, strong pacing, and a visual system that belongs to the project.
Motion that makes the idea feel physical.
3D, animation, loops, web moments, and motion systems that add presence without turning the campaign into a gimmick.
Physical and product design.
Vinyl sleeve design, album packaging, merch, limited editions, books, and collectible packaging. Product mockups, 3D product marketing, campaign visuals, and physical-to-digital assets.
Performance marketing that drives real results and data you own.
We run creative campaigns grounded in conversion and data ownership. Precision targeting on Meta, TikTok and Google. Advanced tracking and attribution. First-party data you actually own. Work that looks good and drives results, not vanity metrics.
Video work that cuts through.
We cut, colour, and finish video work that looks sharp and keeps the story front and centre. Campaign films, behind-the-scenes, social content — done right.
Three ways to work together
From a focused single-release sprint to an ongoing studio partnership — scoped to your actual milestones.
HORIZON 01 6–8 WEEKS
The Release Sprint
For upcoming singles, EPs, or exhibition launches.A fast, focused campaign sprint. We build the release timeline, cut the video teasers, launch the paid ad campaign, and ensure your web store handles the drop without friction.
Rollout timeline & channel plan Native social & short-form video assets Focused Meta/TikTok paid ad sprint Drop-ready store or landing page setup
FOCUSED SPRINT Discuss brief
HORIZON 02 3–6 MONTHS
The Milestone Season
For full album campaigns, catalogue reissues, and tour routing.A comprehensive multi-phase partnership. We unearth archive stories, engineer vinyl pre-order spikes, run geotargeted tour ticketing, and build thousands of new owned subscribers.
Archival & catalogue storytelling Physical vinyl packaging & merch Geotargeted tour ticketing & ad scaling Direct fan CRM automations & list growth
CATALOGUE & ALBUMS Discuss brief
HORIZON 03 ONGOING RETAINER
The Embedded Studio
For independent record labels and artist management rosters.Acting as your senior creative director and growth partner across the year. We hold all digital releases, paid media, website maintenance, and fan CRM month-over-month.
Continuous release management across roster Always-on media buying & pixel optimisation Dedicated custom web platform updates Direct partner access with zero delegation
ROSTER PARTNER Discuss brief
Tell us what you are working on.
One senior partner holds the whole campaign — strategy, creative, media, web, CRM, and reporting connected as one system.