01
Zero accountability
When campaigns underperform, the creative agency blames the media buyer. The media buyer blames the creative. No one owns the result.
Where brand, culture,
and performance meet.
Creative studio & performance partner for artists, labels, and cultural brands.
Creative Studio & Performance Partner
Tell people something worth hearing, then make sure it reaches them.
Tell Your Friends works with artists, labels, venues, cultural institutions, and ambitious creative teams that need campaigns with taste and traction.
We connect brand, creative direction, paid media, release planning, and reporting so the idea does not get lost between the room, the feed, and the result.
The Problem
Cultural brands are over-branded and under-measured.
The industry standard is fragmentation. You hire one team for the brand, another for the ads, and a third for the website. You spend real money on a brand that never gets the chance to perform.
02
Broken tracking
No one knows which channel is actually driving the sale. Decisions get made on instinct rather than evidence.
03
Diluted creative
Beautiful work gets pulled apart to fit media formats by people who do not understand the aesthetic.
Services
Creative judgement. Performance discipline.
01
Strategy that finds the signal
Positioning, audience mapping, launch architecture, and campaign plans built around what people can actually repeat.
02
Creative that carries culture
Visual systems, messaging, content direction, and rollout assets with enough shape to travel across channels.
03
Performance without flattening the work
Paid media, measurement, conversion paths, and reporting for campaigns that need attention and accountability.
04
Systems that keep releases moving
Calendars, partner comms, dispatches, dashboards, and operating rhythms for teams with a lot in motion.
Selected Work
01
See the Work Marina Abramovic / CIRCA
Paid media, analytics, ecommerce, CRM, and campaign strategy. Multi-territory, multi-format, high stakes.
41.89x ROAS £3M+ print sales 02King’s College London
Paid search, tracking, and campaign strategy across postgraduate programmes and international markets.
International campaigns 03Biako
Brand identity, creative direction, custom website, ecommerce, CRM, paid media, and social strategy.
Grammy-nominated producer 04Garden Studios
Creative lead for a new digital presence translating a virtual production campus into a cinematic web experience.
UK’s leading virtual campus AbramovicAi WeiweiNew OrderPlaceboLaurie AndersonRobbie WilliamsSerpentine GalleriesMute RecordsAbramovicAi WeiweiNew OrderPlaceboLaurie AndersonRobbie WilliamsSerpentine GalleriesMute Records
Method
One team for the idea, the system, and the result.
Set the frame
Define the audience, offer, timing, budget, and commercial job before creative or media decisions are made.
Make the work travel
Shape the message, assets, channels, and rollout rhythm so the idea holds together wherever people meet it.
Read and refine
Track the response, report what matters, and adjust creative, spend, and partner comms while the campaign is live.
Start Here
Bring us the thing that needs to land.
A release. A brand reset. A season. A cultural campaign. A business that has outgrown scattered marketing.
Book a Call