Events

Coachella Weekend 1 is where the music industry informally convenes -- it is less a formal conference and more a shared cultural experience where deals happen poolside and in VIP areas. For TYF, attending offers first-hand exposure to the cutting edge of experiential marketing, brand activations, and festival culture that increasingly defines how music reaches audiences. The brand partnership ecosystem alone makes it a masterclass in what TYF's clients aspire to.

Pollstar Live! is the definitive gathering for the live music business, which is increasingly where the real revenue lies in the music industry. For TYF, understanding the live sector is essential when marketing artists, venues, or cultural events -- the people at Pollstar Live are the ones who book tours, programme festivals, and manage the artists TYF might promote. The LA location also opens doors to the US market.

IMS Ibiza is the most prestigious thought-leadership event in electronic music, attracting C-suite executives and industry visionaries rather than just working professionals. For TYF, the summit's focus on sustainability, ethics, and transformation aligns with the studio's values-driven approach to marketing. The intimate scale and Ibiza setting create unusually high-quality networking opportunities with decision-makers who shape the global dance music industry.

jazzahead! is to jazz what MIDEM was to the broader music industry -- the one event where the entire global jazz ecosystem convenes. For TYF, it represents a gateway into a niche but high-value market segment with loyal audiences and strong institutional backing. The trade fair format is particularly efficient for making multiple business connections, and jazz's overlap with arts/cultural institutions connects directly to TYF's work with universities and cultural organisations.

Departure sits at the intersection of music, tech, and culture in one of North America's most diverse creative cities. For TYF, this is a strong scouting opportunity for emerging artists and cross-disciplinary collaborations that mirror the kind of work we do for labels and cultural institutions. The week-long format also allows for deeper relationship-building rather than quick conference exchanges.

Music Biz is the heavyweight conference for the business infrastructure of music -- the people who move product, manage catalogues, and build the platforms. For TYF, this is valuable for understanding the commercial landscape our label clients operate in and for positioning ourselves as a marketing partner that understands the full value chain. The international attendance (30+ countries) also makes it a strong networking hub.

TGE is the single most important new music discovery event in Europe, and it is right on our doorstep compared to most international conferences. For TYF, this is essential for staying current on emerging talent, understanding what labels and promoters are investing in, and building relationships with the UK music industry. The convention side adds structured networking that complements the serendipity of the showcases. This should be a non-negotiable annual attendance for us.

Rio2C is not just a music event -- it spans the entire creative economy, which makes it uniquely relevant for a studio like TYF that works across music, culture, and brands. The dedicated music market and the Summit tracks on creator economy and brand partnerships directly mirror the kind of integrated marketing we offer. Brazil's creative industries are massive and increasingly globally connected, making this a strategic listening post for understanding where culture and commerce intersect in Latin America.

The second edition of SXSW's London expansion brings the full Austin formula — music, tech, film, and brand marketing — to East London. For TYF this is unmissable: a major international creative industries event with no transatlantic travel required. The 2025 inaugural drew 400+ talks, 1,000+ speakers, 560+ music performances, and 114 film screenings across Shoreditch venues including Truman Brewery and Christ Church. The 2026 edition adds 15 forward-thinking conference tracks covering AI, startup innovation, and immersive realities. This is the highest-value networking and trend-spotting event we can attend without leaving the UK.

A2IM represents the backbone of American independent music -- the labels, distributors, and services that operate outside the major label system. For TYF, this is directly relevant because independent labels are a core client segment. Understanding their pain points, marketing budgets, and strategic priorities helps us tailor our services. The Libera Awards also provide visibility into which independent releases and campaigns are being recognised, which is useful competitive intelligence.

Sónar+D sits at the exact intersection of music and technology that increasingly defines modern marketing — from AI-generated content to immersive brand experiences. At just EUR 25 for a two-day pass, it is an absurdly accessible way for TYF to scout emerging creative tools and connect with the European digital arts community. The Barcelona setting also opens doors to Southern European cultural institutions and labels.

Roskilde's non-profit ethos and cultural weight make it a uniquely credible environment for relationship-building with Nordic labels, managers and cultural organisations — a region TYF should be cultivating given its strengths in independent music marketing. Backstage Village concentrates the professional activity into a workable format, with dedicated hospitality and presentation spaces. The festival's scale and reputation also make it a strong case study environment for observing how major events handle branding and audience engagement.

Montreux is one of the most storied names in live music — its 60th anniversary edition will attract significant media and industry attention. For TYF, the festival's genre breadth (jazz to afrobeats) mirrors the eclectic roster of cultural clients we serve, and the intimate Swiss setting creates natural networking opportunities unavailable at mega-festivals. The mix of free and paid stages also offers a useful case study in audience accessibility strategy.

BIGSOUND is the gateway to the Asia-Pacific music market — a region TYF has limited presence in but growing relevance for, especially with clients like KCL targeting Hong Kong and Macau. The 25th anniversary edition will be a milestone gathering of the region's key decision-makers. Delegate pricing (from AUD 559) is reasonable given the concentrated networking value, and the showcase format is ideal for observing how emerging artists are marketed in the region.

Reeperbahn is arguably the most important European music industry conference — the scale of its conference programme (190+ events) and the quality of its delegate base make it essential for any agency serious about the European market. For TYF, the integration of re:publica's digital culture programming adds a layer directly relevant to our marketing and content work. Conference tickets from EUR 85 represent strong value for the networking density on offer. This should be a priority event.

All That Matters is the single most important conference for understanding Asia's entertainment landscape — and its multi-sector format (music, gaming, marketing, Web3) reflects how these industries are converging in ways that directly affect TYF's work. For a studio increasingly working with clients targeting Asian markets (KCL Hong Kong/Macau campaigns), this is where the regional decision-makers and gatekeepers convene. The Singapore hub location makes it logistically efficient for covering the entire APAC region.

ADE is the undisputed centre of gravity for electronic music business and culture. For TYF, this is where the marketing, branding, and audience engagement strategies shaping dance music get discussed first. The 30th anniversary edition will attract an especially strong turnout, making it ideal for relationship-building with labels, platforms, and cultural organisations in the electronic space.

WOMEX is essential for anyone working at the intersection of music and culture, which is exactly TYF's territory. The delegate base includes cultural institutions, export offices, and festival programmers -- the kinds of organisations TYF already serves. Las Palmas as a location adds a gateway-to-Africa angle that broadens the cultural conversation beyond Europe and North America.