Events

Groningen, Netherlands

ESNS is the essential launchpad for European artists breaking internationally — the conference programme and delegate networking are where export deals and festival bookings actually happen. For TYF, it's a prime opportunity to scout emerging acts for client campaigns and connect with labels and export offices who need marketing support for artist launches.

Best for Discovering emerging European talent and connecting with festival bookers and export offices across the continent.

Anaheim, USA

NAMM is the undisputed global hub for music hardware and software innovation. For TYF, staying ahead of the tools that artists use — from Spatial Audio mixing suites to next-gen synthesizers — is essential for our tech-forward marketing positioning. It is also a key environment for networking with global tech partners and understanding the supply chain of the music business.

Best for Exploring the cutting edge of music production technology and instrument innovation at a global scale.

Los Angeles, USA

Grammy Week is less a conference and more a gravitational pull for the global music industry's decision-makers descending on LA simultaneously. For TYF, the value is in the concentration of contacts — managers, label heads, and media all in one city for a week. Even without attending formal events, the surrounding ecosystem of parties and meetings is where relationships deepen.

Best for High-level industry networking and visibility around the biggest event in the US music calendar — mostly invite-only and membership-based.

Cannes, France

MIDEM's revival and 60th anniversary signal that the industry still craves a dedicated global meeting point for deal-making. The mix of established players and startup village creates opportunities for TYF to position itself at the intersection of creative marketing and music-tech innovation. The B2B focus means every conversation is commercially oriented.

Best for B2B music industry deal-making, rights and licensing conversations, and connecting with the global music ecosystem under one roof.

London, UK

ILMC is where the global live music business does its annual stocktake — every major promoter, agent, and venue operator is in the room. For TYF, the live sector represents a growing client base: festivals and venues increasingly need sophisticated marketing, and the relationships formed at ILMC open doors that are otherwise firmly shut.

Best for The definitive annual gathering for the live music and touring industry — essential if you work anywhere in the live ecosystem.

Austin, USA

SXSW is where culture gets made and marketed — the convergence of music, tech, and film creates the kind of cross-pollination that directly feeds TYF's creative approach. The 2026 reimagining into a single unified week makes it more focused than ever. For a music/culture marketing studio, there is no better place to spot emerging trends, meet potential clients, and understand where audiences are heading.

Best for The ultimate cross-sector creative industries event — where music, tech, film, and brand marketing collide at massive scale.

Burbank, USA

MUSEXPO is often called the 'United Nations of Music' due to its high-level international delegate list. For TYF, this is a critical event for understanding the A&R and sync landscapes — two areas that directly drive the commercial value of the campaigns we market. Networking with top-tier music supervisors and A&R heads in Burbank provides a direct line into the US market and global sync opportunities for our clients.

Best for High-level networking with the gatekeepers of A&R, sync, and global music publishing.

Indio, USA

Coachella Weekend 1 is the music industry's primary informal gathering. While it lacks a formal conference structure (panels, badges, trade shows), it serves as a de facto summit where senior executives, brand marketers, and artist teams convene for high-level networking, pool parties, and brand-sponsored off-site events. For TYF, it is a masterclass in experiential marketing and brand-artist partnerships at scale, providing direct insight into the trends that will define the global festival and touring landscape for the year ahead.

Best for Experiencing the intersection of music, brands, and culture at the world's most influential festival.

Los Angeles, USA

Pollstar Live! is the definitive gathering for the live music business, which is increasingly where the real revenue lies in the music industry. For TYF, understanding the live sector is essential when marketing artists, venues, or cultural events -- the people at Pollstar Live are the ones who book tours, programme festivals, and manage the artists TYF might promote. The LA location also opens doors to the US market.

Best for Networking with the live entertainment industry's key decision-makers

Ibiza, Spain

IMS Ibiza is the most prestigious thought-leadership event in electronic music, attracting C-suite executives and industry visionaries rather than just working professionals. For TYF, the summit's focus on sustainability, ethics, and transformation aligns with the studio's values-driven approach to marketing. The intimate scale and Ibiza setting create unusually high-quality networking opportunities with decision-makers who shape the global dance music industry.

Best for High-level strategic conversations about the future of electronic music and club culture

Bremen, Germany

jazzahead! is to jazz what MIDEM was to the broader music industry -- the one event where the entire global jazz ecosystem convenes. For TYF, it represents a gateway into a niche but high-value market segment with loyal audiences and strong institutional backing. The trade fair format is particularly efficient for making multiple business connections, and jazz's overlap with arts/cultural institutions connects directly to TYF's work with universities and cultural organisations.

Best for Doing business with the global jazz industry in one concentrated trade fair setting

Toronto, Canada

Departure sits at the intersection of music, tech, and culture in one of North America's most diverse creative cities. For TYF, this is a strong scouting opportunity for emerging artists and cross-disciplinary collaborations that mirror the kind of work we do for labels and cultural institutions. The week-long format also allows for deeper relationship-building rather than quick conference exchanges.

Best for Discovering new talent and connecting with the North American independent music and creative tech ecosystem.

London, UK

The Music Week Awards are the primary benchmark for commercial and marketing excellence in the UK music industry. For TYF, attending and tracking the winners provides essential intelligence on which labels and agencies are leading the market. It is a key environment for visibility among major and independent label stakeholders and for understanding which campaigns (and teams) are being celebrated by the industry's trade bible.

Best for High-level networking with the core of the UK music business and tracking the year's most successful marketing campaigns.

Atlanta, USA

Music Biz is the heavyweight conference for the business infrastructure of music -- the people who move product, manage catalogues, and build the platforms. For TYF, this is valuable for understanding the commercial landscape our label clients operate in and for positioning ourselves as a marketing partner that understands the full value chain. The international attendance (30+ countries) also makes it a strong networking hub.

Best for Understanding the commercial side of music at scale -- distribution, retail, streaming economics, and B2B partnerships.

Brighton, UK

TGE is the single most important new music discovery event in Europe, and it is right on our doorstep compared to most international conferences. For TYF, this is essential for staying current on emerging talent, understanding what labels and promoters are investing in, and building relationships with the UK music industry. The convention side adds structured networking that complements the serendipity of the showcases. This should be a non-negotiable annual attendance for us.

Best for Discovering breakthrough artists and connecting with UK/European music industry gatekeepers in an intimate setting.

Rio de Janeiro, Brazil

Rio2C is not just a music event -- it spans the entire creative economy, which makes it uniquely relevant for a studio like TYF that works across music, culture, and brands. The dedicated music market and the Summit tracks on creator economy and brand partnerships directly mirror the kind of integrated marketing we offer. Brazil's creative industries are massive and increasingly globally connected, making this a strategic listening post for understanding where culture and commerce intersect in Latin America.

Best for Connecting with the broader Latin American creative economy beyond music alone -- content, brands, and cross-media opportunities.