Release strategy
Audience research, positioning, rollout planning, channel selection, budget shape, and campaign structure.
Music Promotion Company
Music promotion for artists who need measurable growth.
Tell Your Friends helps artists, labels, and managers build creative release campaigns that connect paid media, campaign assets, tracking, and direct audience growth.
The Problem
Traditional music PR leaves too much unmeasured.
Press coverage, playlist pitching, and one-off social bursts can create moments, but they rarely build an owned audience. When the campaign ends, the artist is often left without clear data, retargeting pools, email capture, or a system for the next release.
We focus on the part of promotion that compounds: creative that earns attention, paid media that can be measured, and fan journeys that move people into channels the artist or team can own.
What We Do
Paid media
Meta, YouTube, Google, and retargeting campaigns built around streams, saves, follows, signups, ticket sales, or store traffic.
Creative assets
Campaign visuals, social edits, motion, landing-page creative, and ad formats that feel native to the artist and the platform.
Audience systems
Landing pages, email capture, Shopify or merch journeys, tracking, CRM handoff, and reporting that makes the next release stronger.
Who It Is For
Artists and teams with a release plan, not just a hope.
- Independent artists preparing a serious single, EP, album, or tour campaign.
- Labels that need creative and media to work as one system.
- Managers who want clearer reporting and stronger audience ownership.
- Music businesses launching products, stores, or fan-data campaigns.
Planning a release campaign?
Tell us what you are releasing, who you need to reach, and what success should look like. We will help shape the system around it.
Talk to Tell Your Friends