Music promotion built for 2025. Creative campaigns, paid media, and measurable growth.
We work with independent artists who want to build real momentum. Not press releases nobody reads. Not playlist pitching with no follow-through. Actual audience growth you can track, own, and build on with every release.
You hand over money to a publicist or radio plugger. They send emails. Maybe you get a blog feature or a playlist add. Usually it's a regurgitated version of your press release that three other blogs also ran. Then what?
No data. No owned audience. No way to know if anyone actually listened. And when the campaign ends, you're back to zero.
Most music PR operates on borrowed attention. You're paying someone to leverage their network and hope it sticks. But who even reads music blogs anymore? And what happens when that Spotify playlist curator moves on, or the algorithm changes, or the platform becomes the next Facebook?
Traditional promotion is expensive, unmeasurable, and leaves you with nothing you can use for the next release.
We take a different approach.
We don't pitch gatekeepers. We find your audience where they already are and give them a reason to care.
We run campaigns on Meta, TikTok and Google that target people who actually listen to music like yours. Not vanity metrics. Real engagement: streams, saves, follows, playlist adds. Every click is tracked. Every result is measurable.
We're a creative studio first. That means campaign assets, video content, motion design, and visuals built to stop the scroll and represent your sound. We don't run ads that look like ads. We create content that feels native to the platform and true to your aesthetic.
Every campaign feeds into a system you own. First-party data captured through custom landing pages, Shopify integrations, email capture, and CRM setup. We're not just driving streams. We're building a direct relationship between you and your audience.
One release doesn't build a career. Consistency does. We design campaigns that compound over time. Every new track reaches the audience you built with the last one, plus new listeners algorithmically primed to engage. All ships rise. Momentum builds.
This is how you grow a fanbase in 2025. Not by hoping a blog picks you up. By targeting the right people, tracking what works, and owning the relationship.
Traditional PR: Pay someone to send cold emails to playlist curators, bloggers, and radio. Hope they respond. Maybe get a feature. No data on who listened or what happened next.
Our approach: Target people who are already listening to artists like you. Show them your music. Track every save, follow, and playlist add. Capture their data. Retarget them with your next release. Build momentum with every drop.
Traditional PR: Borrowed attention. You're dependent on someone else's platform, network, or goodwill.
Our approach: Owned audience. First-party data you control. Email lists, CRM systems, and direct relationships that last beyond the campaign.
Traditional PR: Expensive retainers with vague deliverables. No clear ROI.
Our approach: Performance-based. You see exactly where your budget went and what it delivered: X streams, Y followers, Z playlist adds. Measurable outcomes, every time.
We believe advertising is a stopgap. The real goal is to pull your audience into channels you own. These platforms could be redundant tomorrow. Your email list and direct fan relationships won't be.
We partnered with Baby Smith to grow their Spotify audience, promote a headline tour, and launch their official website. Our multi-market paid media campaign drove a 72% increase in streams, a 97% rise in followers, and a 284% boost in saves.
Strategic ad placements, retargeting, and creative optimisation delivered measurable growth across Europe. By aligning campaigns with new releases, live shows, and a fresh digital presence, we fueled both digital engagement and on-the-ground demand.
We designed and launched Baby Smith's first official website, creating a clean, responsive platform that brings their visual identity to life. Built with scalability in mind, the site provides a central hub for new releases, tour updates, and fan engagement.
This campaign proved how performance-driven marketing and thoughtful design can accelerate an artist's momentum across platforms and territories. Baby Smith now has a stronger, more engaged fanbase and a clear foundation for future success.
We start with a conversation about your sound, your goals, and your audience. Who are you trying to reach? What does success look like? We map out a campaign strategy, set up tracking infrastructure (GA4, Meta Pixel, Spotify for Artists integration), and build the creative assets.
We run conversion-focused ads on Meta and Google targeting listeners who engage with artists similar to you. Every ad is designed to drive a specific action: stream, save, follow, or sign up. We test creative, optimise placements, and scale what works.
As your audience grows, we capture first-party data through custom landing pages, Shopify stores, or email signup forms. This data feeds into your CRM so you can retarget listeners with future releases, tour announcements, and exclusive content.
With every release, your audience compounds. The people who streamed your last track see your next one. New listeners join the fold. Algorithmic playlists pick up on the engagement. The more you release, the faster you grow. This isn't a one-off campaign. It's a system designed to build long-term momentum.
This approach works for independent artists who:
We work with serious creatives on the rise. Artists who are making something worth discovering and want a partner to handle the growth mechanics while they focus on making music.
We don't work with everyone. If you're looking for playlist pitching or radio plugging, we're not the right fit. If you want a creative partner who understands modern growth strategy and can execute from concept to campaign, let's talk.
Most independent artists treat releases like events. Drop a single, run some promo, then go quiet for months. The problem? Algorithms and audiences reward consistency.
Look at YouTube. Creators who post weekly grow faster than those who post sporadically. The same principle applies to music. Regular releases keep you in your audience's rotation, signal to algorithms that you're active, and give you more opportunities to capture new listeners.
We design campaigns around this philosophy. Release consistently, target strategically, and let the momentum build. Every release strengthens the one before it. Every campaign feeds the next.
Read more about this approach in our article: Should Emerging Artists Adopt the YouTube Release Strategy?
We define the vision and shape the execution. From concept to campaign, we make sure everything connects and nothing drifts.
We build visual systems that feel timeless and distinctive. Work that looks like you, not a template.
Conversion-focused campaigns on Meta and Google. Precision targeting, advanced tracking, and first-party data capture. Work that looks good and drives results.
Fast, responsive websites built for fan engagement and data capture. Custom Shopify integrations for merch drops and pre-orders. Clean design, smart infrastructure.
Online stores and drops that balance aesthetic experience with measurable performance. Your products shouldn't just look collectible. They should capture data and build direct relationships with your audience.
Motion, illustration, and 3D work that adds depth and rhythm to campaigns. Built to elevate, not decorate.
We cut, colour, and finish video work that looks sharp and keeps the story front and centre. Campaign films, behind-the-scenes, social content — done right.
We produce audio for the content we make. Podcast ads, sound design for video work, and original music for campaigns. Notice our custom 808 below, go ahead and make a beat. Or hit play on the music player to the right and soundtrack your time here.
Online stores and drops that balance aesthetic experience with measurable performance. Your merch shouldn't just look collectible. It should capture data and build direct relationships with your audience.
Cultural content that reaches audiences where they are and gives them a reason to stay. Planned with purpose, not posted on autopilot.
If you're an independent artist with a release schedule and a budget, let's talk about building real momentum.
Fill out the brief below and we'll get back to you within 48 hours.
Start small. A single-release campaign with targeted ads and basic tracking can be done for £2,000-£3,000. As you see results, scale up. Consistency matters more than budget size.
Publicists leverage their network to pitch your music to gatekeepers. We target your audience directly, track engagement, and help you own the relationship. One is borrowed attention. The other is owned growth.
No. We focus on paid media and audience growth. If you need traditional PR, we can recommend partners, but our strength is performance marketing and creative execution.
Streams, saves, follows, playlist adds, email signups, and ticket sales. Every campaign has clear KPIs and we report on them transparently.
Primarily Meta (Instagram, Facebook) and Google (YouTube, Display). These platforms offer the best targeting, tracking, and ROI for music campaigns.
Yes, but we're selective. We work with artists who have a clear vision, a release schedule, and a budget to invest in growth. If you're serious about building a career, we're interested.
Campaign budgets start at £2,000 for a single release cycle (creative + ad spend). Larger campaigns with ongoing releases and audience building start at £5,000/month. We'll discuss your goals and recommend a budget that makes sense.