Notes on brand, culture, and performance marketing from the team at Tell Your Friends.
I call it the Context Gap — the asymmetry between people who have AI memory infrastructure and people who don't. And it's about to get a lot worse.
Exploring consistent content vs. traditional album cycles for emerging artists building an audience in today's algorithm-driven landscape.
Meta is shifting Advantage+ away from manual audience controls toward automated targeting. For music and cultural brands, the lever that now drives performance is creative quality. Here's what's changing and how to respond.
Learn how to promote your music independently with zero budget or small budget strategies. Proven tactics for Spotify, YouTube, social media, and paid ads that actually work for independent artists in 2025.
One senior partner holds the whole campaign — strategy, creative, media, web, CRM, and reporting connected as one system.