Dispatch
Thoughts on brand, culture, and performance marketing.
Marketing Music Industry
Should Emerging Artists Adopt the YouTube Release Strategy?
Album cycles are slow. YouTube rewards consistent output and audience touchpoints. For emerging artists, a steady release cadence—short videos, demos, live takes—can build momentum faster than a single rollout.
2 Jun 2025 7 min read
Meta Is Phasing Out Manual Targeting from Advantage+ Campaigns
Meta is shifting Advantage+ away from manual audience controls toward automated targeting. For music and cultural brands, the lever that now drives performance is creative quality. Here's what's changing and how to respond.
28 Feb 2025 6 min read
Marketing Music Industry
How to Promote Your Music Independently: Budget & Zero-Cost Strategies for 2025
Learn how to promote your music independently with zero budget or small budget strategies. Proven tactics for Spotify, YouTube, social media, and paid ads that actually work for independent artists in 2025.
19 Jan 2025 14 min read