Paid Media CRM
Marina Abramović — Unconditional Love
CIRCA · Arts & Culture · 2023
Brief
The objective was to reach collectors globally, drive sales for a limited-edition print release, and execute with precision befitting the Marina Abramović brand. The strategy involved targeted campaigns across Meta and Google platforms, focusing on high-intent buyers in key markets.
Results
£880k+ in attributed sales. 40+ ROAS across Meta and Google. 5+ million paid impressions. 2.4 million people reached. Thousands of purchases across 22 countries. Italy showed top performance; US and UK followed.
Gallery
