Marina Abramović — Unconditional Love

Brief

Paid media strategy and execution for a limited-edition print release by Marina Abramović — the most commercially successful campaign in CIRCA's history.

Result

£880k+ in attributed sales. 50x ROAS across Meta and Google. 5+ million paid impressions. 2.4 million people reached.

Word

Working together on the Marina project was a notable highlight. We couldn't have done that without your involvement.