Overview
Baby Smith is an emerging artist with accelerating streaming numbers, a headline European tour, and an ambitious release schedule. But streaming momentum without owned digital architecture leaves fan relationships vulnerable to algorithmic shifts.
Tell Your Friends partnered with Baby Smith to construct a unified campaign ecosystem: a new official artist web platform, multi-market European paid media, direct-to-fan merch storefront, and automated audience capture.
The Challenge
Every stream was an isolated moment rather than a lasting connection. Tour dates across four European territories required localized promotion, merchandise required a dedicated direct store, and fan email capture needed to activate ahead of release dates.
Strategy & System Design
- Artist Web Platform: Designed and built the official Baby Smith platform — creating a modular home for single drops, tour updates, and direct merchandise fulfillment.
- Multi-Market European Acquisition: Structured targeted Meta media campaigns across UK, German, French, and Dutch cities to convert streaming listeners into ticket buyers.
- Connected Fan Database: Every merch purchase and newsletter signup integrated into an owned CRM pipeline for future album cycles.
Results & Impact
- 72% stream growth across the campaign window.
- 97% follower growth on Spotify.
- 284% saves growth, reflecting deep listener affinity and repeat catalog engagement.
- Sold-out London headline show and expanded multi-city European tour footprint.
● Archive & Production Assets
1 Artifacts
