IE Entertainment Music 2022

IE Entertainment.

Full brand identity, investment deck, website, and promotional sizzler video for a talent and production company founded by industry veterans with the E.G. Records and Enthoven management legacy. The work needed to communicate credibility in investor conversations while expressing creative ambition for film, television, and branded content ventures.

Brand Identity Web Design Content Strategy Digital Marketing
IE Entertainment

Overview

IE Entertainment is a talent and production company carrying the heritage of E.G. Records and Enthoven management (Robbie Williams, Sia, Bryan Ferry). Led by CEO Lucy Pullin and Chairman Tim Clark, the venture develops high-profile television, documentary, and branded film slates.

Tell Your Friends served as an embedded creative partner from 2021 through 2025, designing the corporate visual identity, capital-raising collateral, and the official animated company ident broadcast globally in film festivals and streaming releases.

The Challenge

Bridging decades of legendary music industry relationships with a forward-looking production studio — communicating institutional credibility to private investors and entertainment executives while expressing bold creative taste.

Strategy & System Design

  • Corporate Visual Identity & Web Hub: Designed the full identity system, letterhead suite, and digital presence establishing IE Entertainment’s public and investor footprint.
  • Capital-Raising Investment Deck: Built the comprehensive investor deck and financial presentation materials used by Chairman Tim Clark in capital funding discussions.
  • Cinematic Animated Studio Ident: Conceived and animated the official company production ident (ident-v4.mp4) that opens IE Entertainment feature films.

Results & Impact

  • Global Sundance Selection: The studio ident officially opened the acclaimed Sinéad O’Connor feature documentary Nothing Compares (Sundance Film Festival official selection / Showtime release).
  • Investor & Partnership Adoption: The brand identity and investment deck powered executive funding rounds and institutional co-production pitches.
  • Long-Term Advisory: Maintained a continuous four-year creative partnership supporting ongoing slate additions, sizzler reels, and brand collateral.
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One senior partner holds the whole campaign — strategy, creative, media, web, CRM, and reporting connected as one system.