Serpentine
When Serpentine's Back to Earth initiative needed to escape the gallery, we translated a 140-artist climate manifesto into motion. The challenge was making it work across feeds, podcasts, and web while maintaining the intellectual weight expected from Hans Ulrich Obrist and Kostas Stasinopoulos.
We built the visual and motion identity for 140 Ideas — Serpentine's digital ecological programme. Animated typography, sound-reactive motion, restrained design. Every asset spoke the same language: calm authority, quiet urgency, high craft.
The campaign redefined how Serpentine communicates ideas digitally. It turned a printed anthology into a networked experience, amplified Back to Earth globally, and became a reference point for their digital strategy. Less exhibition, more movement.
