Serpentine
The Brief
Translate a 140-artist climate manifesto into motion.
Take Serpentine’s Back to Earth initiative beyond the gallery — into the feeds, the airwaves, the imagination.
The Challenge
Balance intellect with immediacy.
A project led by Hans Ulrich Obrist and Kostas Stasinopoulos demanded clarity, taste, and cultural precision.
It had to feel like Serpentine — but move like the internet.
The Work
We built the visual and motion identity for 140 Ideas: the digital arm of Serpentine’s ecological programme.
Animated typography, sound-reactive motion, and restrained design language carried the campaign across podcast, social, and web.
Every asset spoke the same language — calm authority, quiet urgency, high craft.
The Impact
The campaign redefined how Serpentine communicates ideas — turning a printed anthology into a live, networked experience.
It amplified Back to Earth to global audiences, linking art, ecology, and action through digital culture.
The work became a reference point for Serpentine’s evolving digital strategy: less exhibition, more movement.
