Later Youth

We partnered with Later Youth to launch a digital-first campaign for the album Living History. It started with a custom Shopify landing page and a redirect hub designed to give the team full control of their data while driving fans to Spotify and other DSPs.

As new music dropped, we rolled out a paid media campaign on Meta, targeting key territories with video-led ads built to convert streams and pre-orders. With Shopify, GA, Meta Pixel and Spotify for Artists all stitched together, the campaign delivered clear, measurable results that grew both audience and sales.

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