Baby Smith

Tell Your Friends partnered with Baby Smith to grow their Spotify audience, promote a headline tour, and launch their official website. Our multi-market paid media campaign drove a 72% increase in streams, a 97% rise in followers, and a 284% boost in saves.

We designed and launched Baby Smith's first official website, creating a clean, responsive platform that brings their visual identity to life. Built with scalability in mind, the site provides a central hub for new releases, tour updates, and fan engagement, with an intuitive UX and fast-loading mobile experience.

Strategic ad placements, retargeting, and creative optimisation delivered measurable growth across Europe. By aligning campaigns with new releases, live shows, and a fresh digital presence, we fuelled both digital engagement and on-the-ground demand.

This campaign proved how performance-driven marketing and thoughtful design can accelerate an artist's momentum across platforms and territories. Baby Smith now has a stronger, more engaged fanbase—and a clear foundation for future success.