# Mute Records — Case Study

- **Client:** Mute Records
- **Year:** 2021
- **Industry:** Music
- **Disciplines:** Motion Design, Music Video, Creative Direction, Digital Marketing, Social Media
- **Results & Impact:** Multiple visualisers and social campaigns delivered across Mute's artist roster. Consistent client praise: "Brilliant, they both love it" (Sunroof), "I love it, thank you" (SFT), "This is so brilliant, thanks Jeff!" (SFT). Quick turnaround, responsive to feedback, trusted creative partner for both legacy artists and new signings.
- **Canonical URL:** https://www.tellyourfriends.world/projects/mute-records
- **Brief:** Ongoing creative partnership with the legendary independent record label. Visualisers, social assets, and promotional content across their diverse roster — Sunroof (Daniel Miller & Gareth Jones), Simon Fisher Turner, Quinquis, Liars, Erasure, and Chris Carter. From abstract modular visualisers to remix album campaigns to catalogue reissue marketing.

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## Overview

Mute Records is one of the most influential independent labels in music history. Founded by Daniel Miller in 1978, its roster spans iconic electronic pioneers and visionary artists — from Depeche Mode and Erasure to Apparat, Liars, and Sunroof.

Tell Your Friends served as a trusted motion design and digital creative partner for Mute Records, producing official motion visualisers, lyric videos, and promotional assets across both legacy reissues and frontline releases.

## The Challenge

Mute's catalogue demands visual work that matches the intellectual and sonic integrity of its roster — translating modular synthesis, avant-garde composition, and synth-pop into striking kinetic motion on independent timelines.

## Strategy & System Design

- **Modular Visualiser Series (Sunroof)**: Created a trilogy of generative, evolving motion visualisers for Sunroof (Daniel Miller & Gareth Jones) on Mute's Parallel Series imprint.
- **Label Founder Collaboration**: Worked under the direct creative review of founder Daniel Miller, earning immediate personal endorsement (*"Brilliant, they both love it. It's Daniel's favourite of the three!"*).
- **Frontline & Catalogue Asset Production**: Delivered high-turnaround motion graphics and lyric assets across Mute artists including Apparat, Simon Fisher Turner, Quinquis, and Chris Carter (Throbbing Gristle).

## Results & Impact

- **Direct Founder Endorsement**: Secured personal approval and repeat commissions from Daniel Miller across multiple release cycles.
- **3-Year Ongoing Label Partnership**: Delivered across numerous artist rollouts and catalogue reissues with rapid turnaround.
- **Trusted Independent Standard**: Proved that high-calibre boutique motion design can elevate release campaigns for world-renowned independent labels.