# Garden Studios — Case Study

- **Client:** Garden Studios
- **Year:** 2023
- **Industry:** Film & Media
- **Disciplines:** Creative Direction, Web Design, Content Strategy, Graphic Design, Social Media, Email Marketing
- **Results & Impact:** Website and content ecosystem for Garden Studios, with modular content for virtual production, studio hire, facilities and campus mapping. Marketing materials included site maps and video assets used to help procure new business. LinkedIn advertising delivered 12,792 reach against a 6,000 estimate.
- **Canonical URL:** https://www.tellyourfriends.world/projects/garden-studios
- **Brief:** Creative direction, website, marketing materials and content system for a UK virtual production campus, translating its facilities into a digital presence and business-development toolkit.

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## Overview

Garden Studios is London's premier film production campus, integrating virtual production LED stages, sound stages, and technical innovation facilities. Founded by Arts Alliance, the campus brings creative technology and sustainable filmmaking together.

Tell Your Friends was appointed as creative lead to design, build, and launch Garden Studios' digital platform and business development systems — translating a complex campus into a high-utility digital experience.

## The Challenge

As Garden Studios expanded its virtual production footprint, its brand and digital infrastructure needed to match its technical capabilities:

- **Campus Scale & Wayfinding**: Navigating complex multi-stage facilities (Orchid, Iris, and Lilly stages) for visiting directors and producers.
- **Virtual Production Positioning**: Demonstrating real-time in-camera visual effects (ICVFX) capabilities to tier-1 film, TV, and commercial productions.
- **Commercial Shoot Readiness**: Delivering rapid-turnaround production collateral for major commercial clients, including Pokémon.

## Strategy & System Design

- **Digital Campus Platform (`gardenstudios.co.uk`)**: Designed and launched a modular digital ecosystem showcasing virtual production capabilities, stage specifications, and hire availability.
- **Interactive Floorplans & Signage**: Engineered technical campus wayfinding and stage layouts for the Orchid, Iris, and Lilly stages.
- **Virtual Production Marketing**: Coordinated the *VP Downtime Demo* release alongside technical director Steve Weston and creative tech partner *Quite Brilliant*.
- **Client Onboarding System**: Authored the comprehensive Garden Studios Client Welcome Handbook for visiting productions.
- **Broadcast PR Launch**: Aligned digital collateral with WDW Entertainment for the campus launch, securing broadcast coverage on **Bloomberg TV**.

## Results & Impact

- **Broadcast PR & Trade Launch**: Supported global press rollout resulting in a feature broadcast on Bloomberg TV and major industry publications.
- **Procurement & BD Toolkit**: Campus maps, interactive stage floorplans, and technical collateral actively used to secure incoming feature film and commercial hires.
- **Sustainable Film Leadership**: Established Garden Studios' public brand as the UK's leading eco-conscious virtual production facility, delivering 12,792 targeted LinkedIn B2B reach.