Creative Studio & Performance Partner for Cultural Brands

We make it look good. We make it perform.

Trusted by artists, institutions & brands who can't afford to miss

Results at a glance

Examples. Not outliers.

Brand Identity

Garden Studios

Complete digital presence for the UK's pioneering virtual production campus.

Arts Alliance

Brand and digital identity for a cultural investment powerhouse backing media innovation since 1996.

Serpentine

Creative direction for 140 Artists' Ideas for Planet Earth and Future Art Ecosystems 2 under Hans Ulrich Obrist's Back to Earth programme.

Performance

Marina Abramović

£1M+ sales | 42x ROAS | 5.6M impressions

Pussy Riot

Sold out 50 editions | ~20× ROAS | £220K revenue

Baby Smith

72% stream growth | 97% follower growth | 284% saves growth

Trusted by established artists, independent labels, and cultural institutions.

A Certain Ratio

Ai Weiwei

Allman Brown

Anne Imhof

Apparat

Barry Adamson

Biako

Chris Liebing

Craig Armstrong

Daniel Blumberg

Erasure

Eyedress

Haai

IE Entertainment

Laurie Anderson

Liars

New Order

Neck Deep

Passenger

Placebo

Robbie Williams

Seb Wildblood

Slawn

Sunroof

The problem

Cultural brands are over-branded and under-measured.

The industry standard is fragmentation. You hire one team for the brand, another for the ads, and a third for the website.

You spend £50K on a brand that never gets the chance to perform.

Zero Accountability

When campaigns underperform, the creative agency blames the media buyer. The media buyer blames the creative. No one owns the result.

Broken Tracking

No one knows which channel is actually driving the sale.

Diluted Creative

Beautiful work gets pulled apart to fit media formats by people who don't understand the aesthetic.

Cultural brands need a different approach

Selling culture is not the same as selling commodities.

Generic ecommerce playbooks do not work here. Your audience are fans, collectors, and believers—not comparison shoppers.

High Stakes

Buying a limited edition print or a course is an emotional decision, not a functional one.

Cultural Fluency

Audiences can smell inauthenticity. If the funnel feels like a marketing trick, they disengage.

Respect

You need partners who understand the difference between a limited edition print and a pair of trainers, and who treat both the work and the audience with respect.

How we work

Three principles:

Build for culture

We understand fans, collectors, and cultural audiences. We know how to sell culture without turning it into a commodity.

Creative and performance under one roof

The same team that designs the visual system writes the ad hooks and builds the tracking infrastructure. No hand-offs. No translation loss.

Infrastructure you actually own

We don't build your house on rented land. We help you capture first-party data and build direct relationships that belong to you—not to a platform or an agency.

Marina Abramovic

Challenge

Launch limited edition print for high-value collectors during a peak cultural moment.

What we did

Precision targeting: Meta & Google paid media campaigns focused on contemporary art collectors, excluding casual browsers.

Luxury positioning: Narrative-driven creative positioning Marina as an icon, not a commodity.

Technical setup: Custom landing page with GA4, Meta Pixel, and Enhanced Conversions for full attribution.

Results

£1M+ in sales | 41.89 ROAS | 5.6M paid impressions

View case study →

Biako

Challenge

Launch streaming campaigns and build digital infrastructure for an LA-based artist and producer with major credits (co-writer/producer on Beyoncé's Cowboy Carter, guitarist on Tyler, The Creator's Chromakopia) transitioning into his own artist career.

What we did

Brand & digital foundation: Complete Shopify eCommerce build with vinyl products, email capture, and newsletter setup via Mailchimp.

Campaign assets: Social media creatives for three single releases optimised for paid ads.

Multi-territory paid media: Meta conversion campaigns across US, UK, Canada.

Results

46% increase in Spotify monthly listeners | 68% follower growth | £0.23 average cost per result across campaigns

View case study →

Pussy Riot

Challenge

Sell 50 politically charged limited editions during the Ukraine crisis. Global attention, narrow window.

What we did

Agile strategy: Multi-territory Meta campaigns targeting activism and solidarity audiences.

Direct action: Custom landing page integrated with email sequences for immediate follow-up.

Real-time optimisation: Shifting budget hourly across 5 territories based on traction.

Results

Sold out rapidly | 20× ROAS | £220K+ revenue on £11K spend

King's College London

Challenge

Drive high-quality lead generation for King's College London's online Psychology & Neuroscience MSc programme targeting Hong Kong prospective students in English and Traditional Chinese.

What we did

Bilingual precision: Separate English and Traditional/Simplified Chinese campaigns with intent-based ad groups (Brand, Clinical, Educational, Generic).

Technical foundation: Full GA4, GTM, and Consent Mode v2 implementation for compliant tracking and attribution.

Strategic discipline: Conservative budget allocation with CPC caps and robust negative keyword filtering to maximise quality over volume.

Results

Exceeded conversion targets | 63% below target CPCs | 67% increase in impression share

View case study →

Slawn

Challenge

Launch paid media campaign for Slawn's fine art commission in partnership with CIRCA, driving sales to collectors and engaged cultural audiences.

What we did

Conversion-focused targeting: Meta campaigns optimised for website purchases, reaching high-intent art collectors and cultural audiences.

Strategic scaling: Multi-week campaign with responsive budget allocation based on real-time performance signals.

Full attribution: Tracked cost per conversion and ROAS across all touchpoints to ensure accountability.

Results

15.8× average ROAS | £30k Revenue Generated | £13.62 average cost per conversion

Baby Smith

Challenge

Launch international touring strategy and build owned audience infrastructure for emerging artist.

What we did

Multi-territory paid media: Meta campaigns across UK, Germany, Portugal, and Spain targeting genre-specific listeners.

First-party data infrastructure: Custom website with integrated merch store, email capture, and CRM setup.

Tour intelligence: Mapped highest-intent cities using ad performance to guide booking strategy.

Results

72% stream growth | 97% follower growth | 284% saves growth | Sold out Berlin headline show with zero prior European presence | Built owned email list and identified 4 new viable tour markets from campaign data

View case study →

Creative Services

Make it mean something

Motion & 3D Design

Serpentine Galleries 10+ animated assets across podcast series launches.

Web Design & Development

Garden Studios' complete digital identity for the UK's pioneering virtual production campus.

Brand Identity & Visual Systems

Arts Alliance brand redesign for a cultural investment powerhouse.

Video Production & Post-Production

End-to-end production for cultural institutions with tight deadlines.

Packaging & Physical Design

Vinyl sleeves, merch, and limited editions for Later Youth and independent releases.

Performance Services

Make it move something

CRM & Marketing Automation

Grew CIRCA newsletter subscriber base by 300%, driving record launch engagement.

Advanced Tracking & Attribution

GA4, GTM, Consent Mode v2, and Enhanced Conversions for King's College London.

Paid Media

Multi-territory campaigns that drove 41.89 ROAS for Marina Abramović.

Ecommerce & Digital Product Strategy

Custom Shopify stores that capture first-party data for Later Youth releases.

Performance Creative

Ads designed to convert—hooks, formats, and offers tested against cultural audiences.

Measurement, Data, Dashboards

We make your data work as hard as your art

Data ownership. You are not locked to any platform or agency. You own the infrastructure.

Meaningful tracking, not just page views

We track scroll depth, video views, forms, add-to-carts, and checkout events—everything that indicates real intent.

We fix broken setups

Most ad accounts are flying blind. We implement GA4, GTM, and Consent Mode v2 so you can trust your numbers.

Live dashboards

Real-time reports that show performance at a glance.

Who you get

Jeff Courtney

Founder & Creative Lead

Bridge

Art Director and CMO, ensuring creative vision isn't lost in the spreadsheet.

Background

10+ years in music and culture. Former Marketing Manager for Robbie Williams and Mute Records.

Model

You get hands-on senior leadership on every project.

Based in London. Working globally.